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Autoparts Products Dept.

Department Introduction:

Sanvo Spare Parts Division is specialized in the research & development & sales of vehicles (automobiles, motorbikes and agricultural vehicles) decoration. Sanvo makes up mind to become
a preferred brand in the chemistry industry in global vehicles market. The company has launched Liquid Sealant to the market originally, and then with Spray paint, Carburetor Cleaner, Strong A & B Adhesives, Silicone Gasket ( black quick sealing, XXXX, Silver XXX ), Anaerobic Adhesives Brake oil etc. Each product is under high quality requested seriously, make our product achieves perfectly on its the quality. High standard is satisfied with customers, ensure your car runs more far and safety is our mission.


Product Introduction

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Marketing Strategy

1) Being creditable and responsible is the guideline to be embodied in actual work all the time;
2) Generate advanced thoughts first, disseminate ideas, unify the values, and infuse approaches so as to build up the world-class dominant brand;
3) Maintain quality at the high side on the medium level and prices at the low side on the medium level and compete with small profit margins to let customers have reliable products at preferential prices;
4) Deliver goods as soon as payment is made, maintain discipline, reduce risk, and monitor the receivables;
5) Manage business operations by making use of the brand’s power and by sticking to one single brand, stay calm in business management, and try to cultivate customers’ loyalty;
6) Lay emphasis on actual effect in advertising, pay no attention to the form but to the content, try to avoid unnecessary costs, and invest heavily in realistic and feasible goals;
7) Divide regions so as to manage business operations both in a carefully planned manner and based on long-term planning, and start from the building up of the brand into a regionally popular brand first.
8) Select only one agent for each defined region, confine a regional agent’s sales to its own defined territory, and strictly prohibit dealers from exchanging goods for sale at the opposite side’s territory, so as to maintain market stability;
9) Partition the trade, realize close integration inside the trade, select dealers in the trade carefully, and lay emphasis on execution (realize complete integration inside the trade in 90% of all the regions except for cities as provincial capitals);
10) Build up a network, purge the channels, pay attention to both quality and quantity, and keep important information on record;
11) Most dealers treat SANO’s products as their leading merchandise by concentrating all their efforts on those products’ sales and refraining from being an auxiliary partner, and developing strategic partners (60% of SANO’s agents around the country treat the company’s products as their leading merchandise);
12) Eliminate the practice of overemphasizing one thing over the other, increase the market share, cultivate the sustainable competitive power, strengthen the popularization of new products, and strive to be the best;
13) The pricing system remains firm and steady, giving dealers reasonable profits and ensuring the smooth operation of the network;
14) Do marketing work, serve various outlets, treat marketing work as one’s own responsibility, earnestly practice what one advocates, and bring the planned into practice.


Contact us:
Business service hot line: 0760-3971181
Business complaint hot line: 0760-3971218

Email:sanvo@sanvo.com


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