Auxiliary Products Dept.

Introduction

In line with the marketing concept of “focus, dedicate and excel”, Auxiliary Products Department is disintegrated from the household decoration department. This Department is responsible for marketing activities of aerosol spray paint, adhesives, glass sealant, decorative wax, spray wax, sealants and strong A & B Adhesives. It deals with industries such as hardware, electrical, chemical, coating, machinery, building materials, decoration and advertising etc. We are one of the top 3 in the aerosol spray paint and adhesives industries. We target to become a famous brand in the glass sealant and adhesives industries within the next 2 years.

Organization Structure

Customer Service
Auxiliary Products Representative：0760-3971226
Fax line for orders:0760-3210788
Complaints Handling Representative：0760-3971218
Customer Service Manager：0760-3971018 13702834207
Auxiliary Products Department Manager：0760-3971230 13923245207

Sales Policy
1. refer to the “Our view of marketing” under “Corporate Culture”
2. To learn more or if you are interested in a collaboration, please contact the personnel in charge of your region.

Advertising Proposal
I. A proposal is drafted up, the advertising department implements and supervises the execution according to its budget. Branding Supervisor designs the image and gathers resources to support premium quality customers. We work hand in hand with our distributors to invest in big outdoor signs and advertising events.
II. Advertising supports
1. Outdoor signs: ① small outdoor signs signage board of shops
2. Promotional items: ① Labels, flyers, posters, banners, calendars etc

②Gifts include pens, woodwork markers, plastic bags, paper cups, glasses,towels, T-shirts, playing cards, umbrellas and balloons etc.

3. Promotional events : ① subsidies for promotional events bonus gift
4. Mission seminars: subsidies to distributors for meetings and gift expenses
5. Promotional flyers and catalogs: mainly includes flyers, catalogs and brochures for new products

Job descriptions
1. Marketing Manager: Reporting to CEO, Marketing Manager is in charge of the overall operation of his department. He organizes and implements annual plan, and formulates rules and regulations. He has to fulfill growth and net profit targets. At the same time, he has to appraise the department’s subordinates. He coordinates the research of launching a new product, the marketing work and the customer feedback.
2. Assistant to Manager: Assisting the Department Manager in the work of formulating rules and regulations. Acting as a bridge between the Department Manager and the Regional Manager. Also responsible for the daily regional marketing.
3. Regional Manager: Actively organizing the marketing activities in his region in accordance with the guidelines given by the Company & the Department. He has to fulfill the annual sales target, and is expected to be diligently working hard towards good communication, personnel training, network building, sales outlet management and sales promotion.

4. Assistants: Taking orders and assignments from the Manager or Regional Manager, Assistants are expected to work diligently in expanding markets, as well as seriously engaging in network building, sales outlet management and sales promotion. Assistants should upgrade their skills so that they can work more independently.

Auxiliary Products Department
Marketing Division
July 1st, 2006